Wouldn't it be nice to have a simple rule in creating a loyalty program? Yes, it would. But this simple rule will certainly be invalid because every business is different. Size, culture, industry, budget, location are some of the main factors that differentiate businesses. ...

Having spent so much time now on our MazeCard loyalty program, I thought a "behind the scenes" blog entry would be most appropriate. A lot of time and money has been invested, and a lot of technology has been poured into the cauldron. Our team has built applications using Java EE, JSF and smartphone apps for both Android and iPhone platforms. ...

MazeCard is the solution of the future for loyalty programs. Consumers can get rewards from multiple loyalty programs with one card. It saves businesses thousands in set-up costs and allows small companies to compete with big supermarkets. There are also iPhone and Android apps for both businesses and consumers. And for all of us, it's a solution that uses less plastic and is environmentally-friendly. ...