A loyalty program is there to promote sales through existing customers. It is suitable for many businesses of various sizes. However, it is not suitable for all businesses. ...

Australian shoppers aren't impressed with their consumer rewards. Wallets are bursting with loyalty cards that mean little to anyone. An emerging standard in loyalty programs may break this trend in a move away from proprietary loyalty schemes to a single card with multiple rewards. In effect, multiple rewards programs from different stores rolled into one. ...

Remember the quote from the 90's? That famous phrase uttered by Andre Agassi on behalf of Canon. Image is everything, and that spells true for both companies and individuals.  ...

When it comes to rewarding customers for their loyalty, there are usually two schools of thought: use punch cards or reward points. Punch cards, also referred to as stamp cards, have been used quite extensively by the hospitality industry. Rewards points work well for businesses with a wide product range and a significant variability in pricing. E.g. A department store that sells clothes my have scarfs starting from $15 and couture dresses priced north of $1000. ...

We have previously discussed the benefits and drawbacks of punch cards and points-based loyalty programs. An interesting angle that hardly gets mentioned is price volatility. That is, how fluctuations in price of goods and services affect the retail market and the parties involved. ...

Choosing a smartphone for a business is not as the same as for personal use. This blog points out a few key features that you need to look out for when selecting a smartphone for MazeCard. ...