Is the rewards market a zero sum game and is there really such a thing as win-win? We are seeing a growing trend of long term relationship building between retailers and consumers, and our mobile loyalty apps are at the forefront of facilitating this movement. But among all the vibes, a very reasonable question could be asked: who are the real winners and losers in this ecosystem? ...

In this blog, we will explain why using stamp cards is the least effective way to offer a loyalty program. ...

We have previously discussed the benefits and drawbacks of punch cards and points-based loyalty programs. An interesting angle that hardly gets mentioned is price volatility. That is, how fluctuations in price of goods and services affect the retail market and the parties involved. ...

When it comes to rewarding customers for their loyalty, there are usually two schools of thought: use punch cards or reward points. Punch cards, also referred to as stamp cards, have been used quite extensively by the hospitality industry. Rewards points work well for businesses with a wide product range and a significant variability in pricing. E.g. A department store that sells clothes my have scarfs starting from $15 and couture dresses priced north of $1000. ...

Remember the quote from the 90's? That famous phrase uttered by Andre Agassi on behalf of Canon. Image is everything, and that spells true for both companies and individuals.  ...

Wouldn't it be nice to have a simple rule in creating a loyalty program? Yes, it would. But this simple rule will certainly be invalid because every business is different. Size, culture, industry, budget, location are some of the main factors that differentiate businesses. ...