A loyalty program is there to promote sales through existing customers. So it's suitable for any business that you want customers to come back, and keep on coming back. Businesses can range from small to large.

Some small businesses are:

• Cafe,
• Takeaway/restaurant,
• Cake shops,
• Butchery,
• Grocery stores,
• Beauty salon/spa, nail shops and any other health/beauty clinics,
• Travel agencies.

Some large businesses are:

• Department stores,
• Hardware stores,
• Garden centres,
• Supermarkets.

So if your business is in the tourism or wedding industries, should you offer a loyalty program? Probably not. But your business can offer a rewards program which you partner with other businesses. For example, if you own a wedding gown store, you might not offer your own loyalty program. Instead, you can offer a rewards program where customers can earn frequent flyer points or any other rewards that will help them reduce the cost of their wedding or honeymoon.

Like this blog? Support us publicly. Click the links below: