MazeCard is the solution for the future of loyalty programs. Consumers can forget their handful of loyalty cards and use only one MazeCard to access rewards of multiple loyalty programs. It is a hosted solution that saves businesses thousands in set-up costs. There are also iPhone and Android apps for both businesses and consumers. It's a great platform that allows small businesses to compete with big and getting-bigger supermarkets. And for all of us, it's a environmentally-friendly solution.
When we think of the future, we think of more advanced technologies that simplify and improve the quality of life. Obsidian Dynamics has found the solution of the future that simplified the way we get awarded loyalty points. The company has recently launched MazeCard, a hosted loyalty solution that saves businesses thousands in set-up costs and takes out the pain from customers for having to carry and manage a variety of different reward cards. Customers only need one plastic reward card - MazeCard - with a QR code that identifies who they are. Even better, customers with smartphones can have the QR code on the phone. They can go to the mall with the phone and some cash (or a bank card) and not anything else. It's also very convenient for people who go out on the weekends. No one wants to bring a handful of loyalty cards with them.
The way MazeCard works is very simple. A customer only needs one MazeCard with a QR code identify him or her. With this one card, the customer could get rewards from many businesses on the MazeCard network. It's also very simple for businesses to be part of this network. They simply need a smartphone, either iPhone or Android, and download the MazeStore app on the phone to start offering loyalty points to customers. Customers with smartphones can download the MazeWallet app. The app stores the QR code on the phone so customers no longer need loyalty cards. The app also allows them to see the balances of all the loyalty programs that they are part of. Knowing how much points they've earned is just at the fingertip.
Over 200,000 loyalty programs being offered in Australia indicates that businesses do understand the effectiveness of the tool in retaining existing customers and promoting sales. They do promote their programs heavily. For example, the big supermarkets ask for the reward card at the end of every transaction. However, carrying many cards around is not a convenient thing for consumers. MazeCard allows businesses the same tool without at the expense of the customers.
Big companies now are offering phone apps for their reward programs such as FlyBuys while smaller companies don't have expertise and budget for this. MazeCard does not just allow these smaller companies a platform to compete but also offers a customer a very convenient way of accessing different loyalty programs in only one app.
Assuming an average person owns 4-6 loyalty cards, using one MazeCard will reduce the consumption of plastic cards significantly. Businesses and consumers can do a better thing for the environment by using MazeCard.